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Research reports

Qualitative research into creative developments for McDougalls bread mix

A creative approach has been developed for McDougallsBread Mix which is designed to communicate that the product provides individuals with the help and expertisewhich enables them to produce appetizing homemade bread.Consumer qualitative research was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
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Citation

, C. (1975a, September 01). Qualitative research into creative developments for McDougalls bread mix . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-creative-developments-for-mcdougalls-bread-mix-


Research reports

Nevis advertising test

A previous research study of the finished Nevis commercial pointed out certainproblems with the execution and the need for revisions.This present report concerns the revised televisionadvertisement for the 'Macleans Physical Fitness Programfor...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1975
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Citation

, C. (1975a, August 01). Nevis advertising test. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/nevis-advertising-test


Research reports

Night nurse advertising research

A new 30-second commercial ('Reassurance') has beenproduced for Night-Nurse which was intended to give theproduct a competitive edge over Vick's Medinite anddifferentiate it from Medinite, both products being similarnight-time cold...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1975
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Citation

, C. (1975a, August 01). Night nurse advertising research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/night-nurse-advertising-research-10563


Research reports

Qualitative research on Servis advertising concept

Cogant Elliot has developed a new advertising campaign for Servis washing machines in the form of four televisions commercials, consumer and trade press advertisements and posters.The specific objectives of the research, therefore, were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1975
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Citation

, C. (1975a, August 01). Qualitative research on Servis advertising concept. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-servis-advertising-concept


Research reports

Babettes

A 30- second commercial has been developed for Babettes. The research was required to test the commercial against theadvertising objectives which were: 1. To maintain and strengthen loyalty to Babettes;2. To attract users of other brands to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1975
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Citation

, C. (1975a, August 01). Babettes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/babettes


Research reports

Summary report on television advertising for Grovewood kitchen units 'Tramps' commercials

In recalling commercials in the reel shown;the Grovewood advertisement was always spontaneouslyrecalled and in most cases was either noted as GrovewoodImpact or Kitchens. Errors tended to relate to mishearingthe name, which was unknown to almost all...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1975
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Citation

, C. (1975a, August 01). Summary report on television advertising for Grovewood kitchen units 'Tramps' commercials. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/summary-report-on-television-advertising-for-grovewood-kitchen-units-tramps-commercials


Research reports

Fly the flag

A new campaign for business and for low fare travelersis projected which is based on the theme "We'll TakeMore Care Of You" and carries the injunction "Fly TheFlag".The objectives of this research were: 1. To examine reactions of Businessmento...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1975
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Citation

, C. (1975a, June 01). Fly the flag. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/fly-the-flag


Research reports

Qualitative research on 'sweet as the moment' tv campaign for birds eye peas

The Company is revising the 'Sweet as the Moment' TV campaignwhich was so successful in the late 1950s. Two executions ofthe theme have been produced with the same visual and soundbut one with a Solo Boy insert and the other with MVO insert. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 8, 1975
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Citation

, C. (1975a, May 08). Qualitative research on 'sweet as the moment' tv campaign for birds eye peas. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-sweet-as-the-moment-tv-campaign-for-birds-eye-peas


Research reports

Findus dessert pancakes

The present study is worth nothing someaspects and attitudes which appeared to have a bearingon the reactions to the test commercial for frozen prepared desserts.About this collection: Peter Cooper (1936-2010) was co-founder of Cooper Research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1975
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Citation

, C. (1975a, May 01). Findus dessert pancakes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/findus-dessert-pancakes